Everything on one page. Screenshot it, stick it on the wall.
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🌊 Main current | The global economy is rigged by a powerful few. This rigged system creates inequality, debt, climate crisis, and broken public services. Across the world, people are organising, drawing a red line against elite power, and building a new economy that works for the 99%. |
🧵 The four streams | Lived Experience and Frontline Impact · System Failure and Elite Power · Redistribution and Real Solutions · People Power and Collective Action |
🫵🏽 Always name | Who benefits. Who pays. Who blocks change. |
🎯 Levels | Observe · Follow · Contribute · Own · Lead. The level decides the ask. |
🗣️ We sound | People-powered, clear about power, simple, hopeful, connected, funny when it fits, quick |
🌍 Say | Majority World. Never Global South, poor or developing countries. |
🎨 Colours | Black, white, red #ec1e2e, yellow #ffd31a. No purple. |
🔤 Fonts | Nexa Rust Sans Black 2 for headlines and numbers. Nunito Sans for everything else. |
📏 Logo space | A quarter of the logo's width on every side. At least 60px on screen, 20mm in print. Letters always solid, never see-through. |
💯 We the 99 | Always with the FIA logo: We the 99 top left, FIA top right. |
✊🏽 Who we are in one line | Fight Inequality Alliance is a global movement of people and over 1,000 organisations in 50+ countries, working together to shift power and wealth from the 1% to the 99%. |
✅ Before you hit publish
☐ Does it lead with the problem and name who benefits, who pays and who blocks change?
☐ Is inequality shown as a choice made by powerful people?
☐ Does it flow into the main current through at least one stream?
☐ Is the ask right for the level, with one clear thing to do next?
☐ Does it show a solution and people winning?
☐ Would your cousin get it? No jargon, no NGO speak.
☐ Majority World, no charity clichés?
☐ Do the photos show people taking action, with consent forms in and safety checked?
☐ Brand colours, fonts and building blocks, and can people read it?
☐ Global moment? National demands and spokespeople up front?
